Do not just enter the US. Build a position in it.
A hands on 90 day market entry engagement that helps international startups establish the right foundation, build relationships and turn US ambition into execution.
Market entry is not one introduction.
Company setup, positioning, customers, partners, investors and local operating decisions move at different speeds. Launchpad brings them into one execution plan.
Coordinate the operating foundation and specialist support required for US entry.
Adapt your customer focus, narrative and materials for the US market.
Build relevant relationships with customers, investors, partners and operators.
Move opportunities, pilots, partnerships and follow up into an active rhythm.
From landing plan to operating rhythm.
Land
Confirm priorities, entry assumptions, resources and specialist setup requirements.
Position
Refine the US narrative, target segments, account map and market materials.
Connect
Begin curated outreach and relevant customer, investor and partner conversations.
Activate
Move qualified opportunities into proposals, pilots, partnerships or structured follow up.
Establish
Create the operating rhythm, ownership and next 90 day growth plan.
The right support, with clear ownership.
ZNG leads
Market strategy, target mapping, curated access, meeting preparation, follow through and execution coordination.
Vetted specialists support
Legal, tax, banking, immigration, insurance, HR, finance and other regulated or specialist requirements.
Your startup owns
Product readiness, decision speed, founder participation, commercial close and every third party agreement.
ZNG coordinates access to specialist providers but does not provide legal, tax, immigration, banking or regulated professional advice. Third party services and fees are contracted separately.
Hands on support for the work between meetings.
If fundraising is part of your US plan, Launchpad can include an investor access workstream after an investor fit review.
A market position that can keep moving.
Built for startups ready to execute.
Launchpad is for startups that:
- Have a validated product and existing market traction
- Have a clear US objective and sufficient operating runway
- Can involve a founder or senior decision maker every week
- Can respond quickly to market conversations and next actions
- Are prepared to invest in sustained market entry work
It is not:
- Outsourced US sales
- Passive advisory
- Guaranteed fundraising
Startups can enter Launchpad after US Market Readiness, after a US Delegation or directly after a ZNG readiness and conflict review.
Frequently asked questions.
What is US Launchpad?
US Launchpad is a private 90 day engagement that helps startups establish or strengthen their US market position through focused execution.
Who is Launchpad for?
It is for startups with a validated product, existing traction, a clear US objective and sufficient runway to execute.
Do we need to complete Readiness or Delegation first?
No. Startups may enter after US Market Readiness, after a US Delegation or directly following a ZNG readiness and conflict review.
What commitment is required from our team?
A founder or senior decision maker must participate in the weekly execution room and respond quickly to market conversations and next actions.
What does ZNG lead?
ZNG leads market strategy, positioning, target mapping, curated access, meeting preparation, follow through and execution coordination.
Does ZNG become our US sales team?
No. Launchpad is not outsourced sales. Your startup retains responsibility for product readiness, commercial decisions, negotiations and closing opportunities.
Are legal, tax and company setup services included?
ZNG can coordinate access to relevant specialists, but does not provide legal, tax, banking, immigration or other regulated advice. Specialist services and fees are contracted separately.
Are customer or investor introductions guaranteed?
No. Connections depend on relevance, availability and mutual interest. ZNG does not guarantee investment, customers, pilots, partnerships, sales or revenue.
Can fundraising be included?
Yes, where relevant. An investor access workstream may be included after an investor fit review.
What will we build during the 90 days?
You will build an operating foundation roadmap, prioritised opportunity pipeline, relationship map, active next actions and a focused plan for the following 90 days.
What is the Launchpad fee?
Each engagement is scoped individually after the readiness and conflict review. The scope, fee and third party costs are confirmed before work begins.
Can the engagement continue after 90 days?
Yes. Launchpad may be extended if both ZNG and the startup agree on the next scope and priorities.
Have another question?
Email programs@znationglobal.com or contact us.
Readiness prepares. Delegation opens doors. Launchpad builds the market.
Prepare the market entry plan.
Enter the right rooms.
Build the market.
Your US entry needs an operating rhythm.
Bring the priorities, relationships and next actions into one focused 90 day engagement.
Discuss your US LaunchpadEvery Launchpad engagement is scoped after a readiness and conflict review.